Blog

We’ve all seen the videos of curly girls with thick, luminous hair that looks so full and healthy. Then, you look in the mirror yourself and see the faintest hint of scalp through your strands and ...

Frizz isn’t an f-word in our eyes, but many of us have a love-hate relationship with it. On one hand, it can give us that highly-coveted volume (check!), but on the downside...it can crush dreams o...

Not sure how to care for kids' curls? We share the best tips and tricks for mastering your kids' curly hair routine and providing the moisture and curl definition they need.

Hello! My name is Kierra Smith and I am a 2016 Canadian Olympian and LUS sponsored athlete. I swim and I have been racing competitively for 16 yearsーsince I was 10 years old…but I have only loved m...

Learning to love and care for your curls can be a lot of work, mix in some gray hairs and you’ve added another layer to the challenge. Whether you’ve always embraced the silver strands, or pluck at...

There's A LOT of information out there on curly hair and curly hair care!  We get it, it can become overwhelming. So today, we're going to go back to basics and help you SIMPLIFY your curly hair care.

It's not surprising that curls come in all different shapes and sizes and therefore require different kinds of care. That's why it's become so popular to categorize curls by their size/texture but...

We see it almost every day in your reviews, "I used to hate my curly hair…"  It seems what brings us together is the shared struggle of fighting our curly hair. This Valentine’s Day we’re sharing ...

Our guide to healthy and moisturized waves, coils, kinks, and curls.