Blog

All-In-One
Caring for Fine Wavy Hair
We’ve all seen the videos of curly girls with thick, luminous hair that looks so full and healthy. Then, you look in the mirror yourself and see the faintest hint of scalp through your strands and ...

Never Ask Yourself “Why Are My Curls Frizzy?” Again
Frizz isn’t an f-word in our eyes, but many of us have a love-hate relationship with it. On one hand, it can give us that highly-coveted volume (check!), but on the downside...it can crush dreams o...

3-Step System
The Best Hair Routine (and Products!) For Kids With Curly Hair
Not sure how to care for kids' curls? We share the best tips and tricks for mastering your kids' curly hair routine and providing the moisture and curl definition they need.

3-Step System
Stroke-By-Stroke: A Journey to Self Love
Hello! My name is Kierra Smith and I am a 2016 Canadian Olympian and LUS sponsored athlete. I swim and I have been racing competitively for 16 yearsーsince I was 10 years old…but I have only loved m...

Curl Health
How-To Take Care of Naturally Gray Curly Hair
Learning to love and care for your curls can be a lot of work, mix in some gray hairs and you’ve added another layer to the challenge. Whether you’ve always embraced the silver strands, or pluck at...

3-Step System
How To Take Care of Curly Hair
There's A LOT of information out there on curly hair and curly hair care! We get it, it can become overwhelming. So today, we're going to go back to basics and help you SIMPLIFY your curly hair care.

How Do I Know My Hair Type?
It's not surprising that curls come in all different shapes and sizes and therefore require different kinds of care.
That's why it's become so popular to categorize curls by their size/texture but...

Curly
The Curly Hair Struggle
We see it almost every day in your reviews, "I used to hate my curly hair…"
It seems what brings us together is the shared struggle of fighting our curly hair. This Valentine’s Day we’re sharing ...

3-Step System
How To Treat Extremely Dry Curly Hair
Our guide to healthy and moisturized waves, coils, kinks, and curls.