Blog

It’s that time of year again! The temperature starts to drop and frosty flurries start falling from the sky. But what does that mean for our curls? It’s no secret that it gets a lil’ harder to main...

5 years ago today, I couldn’t land a decent-paying job if my life depended on it. And it did; I was over $100K in debt after completing my MBA (Master of Business Administration). I had always for...

We’ve all seen the videos of curly girls with thick, luminous hair that looks so full and healthy. Then, you look in the mirror yourself and see the faintest hint of scalp through your strands and ...

Frizz isn’t an f-word in our eyes, but many of us have a love-hate relationship with it. On one hand, it can give us that highly-coveted volume (check!), but on the downside...it can crush dreams o...

Hello! My name is Kierra Smith and I am a 2016 and 2020 Canadian Olympic swimmer. During my swimming career, I was a LUS (Love Ur Self) sponsored athlete. I swam competitively for 19 years since ...

Learning to love and care for your curls can be a lot of work, mix in some gray hairs and you’ve added another layer to the challenge. Whether you’ve always embraced the silver strands, or pluck at...

There's A LOT of information out there on curly hair and curly hair care!  We get it, it can become overwhelming. So today, we're going to go back to basics and help you SIMPLIFY your curly hair care.

It's not surprising that curls come in all different shapes and sizes and therefore require different kinds of care. That's why it's become so popular to categorize curls by their size/texture but...

We see it almost every day in your reviews, "I used to hate my curly hair…"  It seems what brings us together is the shared struggle of fighting our curly hair. This Valentine’s Day we’re sharing ...