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What is breakage? Breakage sucks. It stunts your growth, invites unwanted frizz, and makes your hair uneven and difficult to manage, but what is it exactly? Breakage describes when hair breaks off ...

Quick question — how healthy is your scalp? Not sure? You're not the only one. We know you're a pro when it comes to caring for your curls by keeping them moisturized, defined and nourished from t...

Regardless of where you are in the world, every curly girl faces her own climate-driven challenges.  But there is one weather report that seems to make all of us freak out: humidity!  For some of...

What you need to know about caring for—and maintaining—your curls in humidity.

We all know that winter can be a tough time for curls. The harsh winds and dry air can make it difficult for our hair to retain moisture, causing all sorts of damage, from split ends to breakage, ...

Our LUS (Love Ur Self) Elixir Oil is a blend of seven pure oils plus vitamin E and can be used to treat your hair, skin, AND nails. What makes this product so special is that it was a true collabor...

 To kick off Mother's May (our celebration of moms all month-long!) read what 13 busy mamas have to say about why LUS (Love Ur Self) is their go-to when it comes to low-maintenance hair for moms—wi...

Introducing the best scalp scrubber for your curls. Learn why you need to upgrade your shower routine with this must-have silicone scalp scrubber for the deepest clean ever.

Eek! Itchy scalp AND flakes?! Must be dandruff, right? Maybe, maybe not...Dry scalp and dandruff can look similar but are caused by different conditions. If you look a lil' closer, you'll discover ...