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If you’re wondering what the heck plopping is, it’s an easy, at-home technique curly girls can use to shorten drying time without heat while adding lift and definition...

Believe it or not, there’s actually a lot of science behind all of your gorgeous kinks, curls, and waves! And knowing some of this curly-girl science can play a major role in the maintenance of hea...

Regardless of where you are in the world, every curly girl faces her own climate-driven challenges.  But there is one weather report that seems to make all of us freak out: humidity!  For some of...

What you need to know about caring for—and maintaining—your curls in humidity.

Contrary to popular belief, curly hair does not have to be complicated. In fact, it shouldn’t be. Learn why an easy curly hair routine could be the answer to all your hair woes. 

We all know that winter can be a tough time for curls. The harsh winds and dry air can make it difficult for our hair to retain moisture, causing all sorts of damage, from split ends  to br...

Everything you've ever wanted to know about the LUS Brands Irish Sea Moss Gel, including why this hair gel for curly hair can actually help support long-term curl health while providing definition ...

Our LUS Elixir Oil is a blend of seven pure oils plus vitamin E and can be used to treat your hair, skin, AND nails. What makes this product so special is that it was a true collaboration between o...

Everything you need to know about how to refresh curls. Whether want to extend your time between washes (who doesn't?) or need to get rid of frizzy second day curls once and for all, this guide is ...