We make pediatrician-approved, super gentle, and
curl-friendly formulas. So your little ones can love their curls too.

Founded by Curly-Mom,
Sahar Saidi

Founded by Curly-Mom,
Sahar Saidi

As an entrepreneur and curly-haired mom to two young boys, I have never valued time more. When I launched LUS (Love Ur Self) in 2017, I managed to simplify curly hair care for myself and millions of other curlies out there. But when I had wavy/curly babies of my own, I realized they needed something a little different…

Maximum Mildness

Everything kids' hair needs, nothing it doesn't. Pediatrician-approved, fragrance-free, tear-free and hypoallergenic. 
Free of: Silicones, sulfates, phthalates, parabens, propylene glycol, mineral oil, DEA, gluten, or synthetic dyes.

Made With

  • Sunflower Oil
  • Watermelon Seed Oil
  • Argan Oil
  • Lavender Extract
  • Chamomile Extract

Curl Confidence From Early On

Curly kiddoes who are loving their curls!

Wash Day Wonder Curl Kit

Get your little ones wash day ready with all the essentials you need to help detangle, cleanse, and care for little curls.

Join Our Community

Caring for little curls can be fun! We're sharing all the tips and tricks on Instagram @loveurcurlskids


  • Obtaining a pediatrician-tested and approved certification for our products was an exhaustive yet heartfelt journey, one we embraced wholeheartedly to ensure the utmost safety and suitability for your little ones. It involved pediatricians meticulously examining each ingredient in our formulas, right down to the smallest traces, to safeguard against any potential harm. They rigorously tested and observed the effects on delicate eyes, tender skin, and soft hair. This thorough process underscores our commitment to lovingly crafting products that are not just safe, but also perfectly tailored for the gentle care of your little ones.

  • These incredible formulas doesn't have any fragrance added to them. That means they are totally fragrance-free!

  • Our entire LUCK (Love Ur Curls Kids) line has undergone thorough testing to guarantee the highest level of safety, especially for the most sensitive skin types. Approved and tested by dermatologists and pediatricians, it's crafted with your little one's well-being at heart.

More Questions? Visit our Full FAQ Page