What’s the secret to capturing beautifully
defined ringlets? You need to make your curls
clump...
Designed for you and your curls
Our 3-Step System comes in Wavy, Curly, & Kinky-Coily so you can choose your perfect match!
Already know your curl type?
Wavy | Curly | Kinky-Coily
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★★★★★
"I'm almost done with my first bottle and I'm ready to upgrade to liters"
@GINGECURLS -
★★★★★
"My hair is so soft and the curls hold all day. 🙌🏻 The search is over, and I'll never go back!"
ASHLEY S. -
★★★★★
"These are the BEST products I have ever put in my hair!"
@CRYSTALC899 -
★★★★★
"Transformed my hair from dry, dull and frizzy to lush, defined, and dreamy curls."
@ERNIE0218 -
★★★★★
"This is a game changer."
@LUV.LIFTEDME -
★★★★★
"I love how light and defined my curls are, and the bounce and definition lasts for days!"
@ITSYULENKA -
★★★★★
"Leaves my hair soft and defined, and still gives me the volume I love!!"
@LIZ_MARIAV -
★★★★★
"The Simplicity of LUS works with my lifestyle!"
@PEG_OF_MANY_ALIASES -
★★★★★
"I’ve always had long hair and the weight of it pretty much eliminated the curls that I once had. Now I can use LUS and either air dry my curls or diffuse without losing definition."
-JUSTINE B. -
★★★★★
"My hair is always bouncy, shiny, and smells amazing!"
@JEANI_CORD -
★★★★★
"The first time I used LUS Brands I was shook! I normally style using the LCG method (leave in, cream, & gel)...but I can use only the styler and I'm good!"
@HISPANEEK -
★★★★★
"I love LUS - one product and *done!* And did I mention it's great for the kiddos too because it's so simple??"
@WILSONGIFTED18 -
★★★★★
"LUS Brands is magic!"
@CONARTISAN -
★★★★★
"I'm so happy everyday with how easy this is...thank you LUS for the most fabulous line of products."
@SNDPYR8 -
★★★★★
"I was hooked after the first wash...the curl definition was unreal! I’m especially impressed with the conditioner which made detangling a breeze."
-DESTINE L.
Our products are
FREE OF:
Sulfates
Silicones
Parabens
Propylene Glycol
Phthalates
Paraffin
DEA
Mineral Oil
Gluten
Synthetic Dyes
All of our products have been dermatologist tested & approved.
Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin!
Curly hair simplified.
After spending 20+ years layering product after product on her hair in an endless chase for 'perfect curls,' our founder decided there had to be an easier way!
AS SEEN IN...
Customized for all curl types.
Learn to love the beautiful and unique waves, curls, spirals, kinks and coils that grow naturally out of your own scalp!
Featured articles
Is it better to air dry or diffuse curly hair?
We break down the pros and cons of each...
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