LUS Brands | Curly Hair Simplified

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Curl Starters


Not sure about your curl type?
Take the Curl Quiz

Consistently Curly


Designed for you and your curls

Our 3-Step System comes in Wavy, Curly, & Kinky-Coily so you can choose your perfect match! Not sure what your curl type is? TAKE THE QUIZ

Already know your curl type?

Wavy | Curly | Kinky-Coily

Our products are

× Sulfates

× Silicones

× Parabens

× Propylene Glycol

× Phthalates

× Paraffin


× Mineral Oil

× Gluten

× Synthetic Dyes

All of our products have been dermatologist tested & approved.
Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin!

Curly hair simplified.

After spending 20+ years layering product after product on her hair in an endless chase for 'perfect curls,' our founder decided there had to be an easier way!


Customized for all curl types.

Learn to love the beautiful and unique waves, curls, spirals, kinks and coils that grow naturally out of your own scalp!


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