Curly Hair Simplified ®

We were fed up with brands telling us curly hair was a problem to be fixed, and that they had 100+ products to solve that problem. We wanted to love our own natural curls (not fix them) and also simplify our routines. When we couldn’t find what we were looking for on the shelves, we made our own.

How it Works


Start With The Basics

The 3-step system

Cleanse, Condition, Style… Done! This is everything you need for the simplest wash & style routine.


Boost Ur Routine


A collection of products carefully formulated to complement our iconic 3-Step System. Target your specific hair concerns or just reach your #hairgoals faster.

Not sure where to start?

Take Our Curl Quiz!

All curls are unique. Our 3-Step System comes in Wavy, Curly, & Kinky-Coily so you can choose your perfect match!

Shop By Category

Save $10.00
Deep Condition & RepairDeep Condition & Repair
Deep Condition & Repair
Sale priceFrom $15.00 Regular price$25.00  VALUE!
Save $4.40
Irish Sea Moss GelIrish Sea Moss Gel
Irish Sea Moss Gel
Sale price$17.60 Regular price$22.00
Save $16.00
Split End MenderSplit End Mender
Split End Mender
Sale price$16.00 Regular price$32.00
Save $11.70
Elixir OilElixir Oil
Elixir Oil
Sale price$27.30 Regular price$39.00
Save $17.50
Healthy Scalp SerumHealthy Scalp Serum
Healthy Scalp Serum
Sale price$17.50 Regular price$35.00
Save $6.00
Hair PerfumeHair Perfume
Hair Perfume
Sale price$14.00 Regular price$20.00
Save $21.40 Free Shipping
Curl Reset KitCurl Reset Kit
Curl Reset Kit
Sale price$85.60 Regular price$107.00  VALUE!
Save $12.00
Curly 3-Step SystemCurly 3-Step System
3-Step System
Signature Scent
Sale price$48.00 Regular price$60.00  VALUE!
Save $16.40
Ultra-Defining Curl KitUltra-Defining Curl Kit
Ultra-Defining Curl Kit
Sale price$65.60 Regular price$82.00  VALUE!
Save $17.00
Ultra-Hydrating Curl KitUltra-Hydrating Curl Kit
Ultra-Hydrating Curl Kit
Sale price$68.00 Regular price$85.00  VALUE!
Save $80.00 Free Shipping
XXL 3-Step SystemXXL 3-Step System
XXL 3-Step System
Sale price$160.00 Regular price$240.00  VALUE!
Save $12.00
Curly 3-Step SystemCurly 3-Step System
3-Step System
Signature Scent
Sale price$48.00 Regular price$60.00  VALUE!
Save $12.00
Fragrance-Free Curly 3-Step SystemFragrance-Free Curly 3-Step System
3-Step System
Sale price$48.00 Regular price$60.00  VALUE!
Save $4.50
Infinity Spray BottleInfinity Spray Bottle
Infinity Spray Bottle
Sale price$10.50 Regular price$15.00
Detangle & Style Brush
Sale price$15.00
Save $12.50
Love Ur Curls ScarfLove Ur Curls Scarf
Love Ur Curls Scarf
Sale price$12.50 Regular price$25.00
Scalp Massager
Sale price$15.00
Curly Claw Clip
Sale priceFrom $5.00
Save $2.80
Oversized ScrunchieOversized Scrunchie
Oversized Scrunchie
Sale price$4.20 Regular price$7.00

Loved by 1.5+ million curlies, worldwide.

Love Ur Curls In The Press

All About Curls

The Definitive Guide for Maintaining Moisture in Your Curls


How To Detangle Curly Hair


How to Fix Hair Breakage