Designed for you and your curls

Our 3-Step System comes in Wavy, Curly, & Kinky-Coily so you can choose your perfect match!Not sure what your curl type is?

AS SEEN IN...

Our products are FREE OF:

× Sulfates
× Silicones
× Parabens
× Propylene Glycol
× Phthalates

× Paraffin
× DEA
× Mineral Oil
× Gluten
× Synthetic Dyes

All of our products have been dermatologist tested & approved.
Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin!

Curly hair simplified.

After spending 20+ years layering product after product on her hair in an endless chase for 'perfect curls,' our founder decided there had to be an easier way!

Featured articles

How to Repair Split Ends

How to Repair Split Ends

It doesn’t matter if you are a naturally curly newbie or you’ve been rocking curls since day one, we’ve all had our fair share split ends. Split ends can sneak in and wreak havoc on pretty much an...
EVERYTHING YOU NEED TO KNOW ABOUT SCALP CARE

EVERYTHING YOU NEED TO KNOW ABOUT SCALP CARE

Quick question — how healthy is your scalp? Not sure? You're not the only one. We know you're a pro when it comes to caring for your curls by keeping them moisturized, defined and nourished...

Need more curl content in your life?

Sign up for our mailing list to receive updates on new products, sales, and content you’ll love!