Designed for you and your curls

Our 3-Step System comes in Wavy, Curly, & Kinky-Coily so you can choose your perfect match!Not sure what your curl type is?

Our products are FREE OF:

× Sulfates
× Silicones
× Parabens
× Propylene Glycol
× Phthalates

× Paraffin
× Mineral Oil
× Gluten
× Synthetic Dyes

All of our products have been dermatologist tested & approved.
Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for skin!

Curly hair simplified.

After spending 20+ years layering product after product on her hair in an endless chase for 'perfect curls,' our founder decided there had to be an easier way!

Featured articles

The Definitive Guide for Maintaining Moisture in Your Curls

The Definitive Guide for Maintaining Moisture in Your Curls

How to Moisturize Curly Hair Moisture’s a must when it comes to curls and coils. Curly hair hydration isn’t optional if you want bouncy, healthy curls that stay shiny. Keeping your hair moisturized...
How To Detangle Curly Hair

How To Detangle Curly Hair

Having naturally curly hair can be such a blessing. But at the same time, it can also be a curse. While our natural curls boast volume, thickness, and a beautiful style that we love to rock everyda...

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Curly Hair Simplified