Our mission is as simple as the products we create: To encourage you to genuinely love and accept yourself — for all that you are and for all that you are not — so your unique beauty can shine through.
Our mission is so important that we incorporated it right into our company name, LUS (Love Ur Self) Brands. So every time you see it on one of your bottles, you are reminded to Love Ur Self… just a little more each day!
Just a few incredible curlies from Team LUS (Company holiday party 2019)
KEEP THINGS SIMPLE
We believe in quality over quantity. That’s why our core product line is built around a simple 3-step system:
1. wash, 2. condition, 3. all-in-one styler.
We believe that if products actually work, you shouldn’t need countless hours and a drawer full of expensive beauty products to look your best!
CREATIVITY IN COLLABORATION
Our products aren’t made for our customers; they’re made by our customers. We created our company because we are real women who were struggling to find products that allowed us to embrace our unique features.
Do you have an idea or an unmet need in your beauty routine? Share your thoughts!
I wouldn’t say there’s a perfect formula for beauty, but if you ask me the formula for a childhood plagued by low self-esteem, I can speak from personal experience:
Being an immigrant + geeky clothes + "ugly" hair = nobody’s date to the dance
Of course this formula isn’t exclusive to me. We all have a unique story, shaped by our different experiences, that may have eroded our self-esteem. Most of the time this lack of self-assurance can be attributed to not measuring up to what society deemed “beautiful” at the time.
And that’s why I started LUS (Love Ur Self) Brands. Here, we create easy-to-use products designed to disrupt the stigmas and agendas that profit from women masking their natural features instead of enhancing them.
I believe that creating a better world starts with everyone developing a better self-image. It’s only then that women are empowered to become better friends, mothers, neighbors, corporate executives, game changers, and history makers.
Sahar Saidi, Founder
P.S. Prior to starting this company, I didn't have an Instagram page or a Twitter account or anything like that (I know, I know... kinda late to the party). I've only ever had a Facebook page which I kept very small, intended only to stay in touch with friends and family around the world.
It is my sincerest hope that my story and the products that I have worked so hard to create will actually help others. I know it's just hair, but for those of us with curly hair, the struggle is real! And usually, it's a struggle that started at a young age.
So here is my story. And I can't wait to hear yours!
Wavy | Curly | Kinky-Coily
Wavy | Curly | Kinky-Coily
