Blog

Deep conditioning is an integral part of maintaining strong and moisturized strands. And if you haven’t gotten yourself into a routine of deep conditioning your curls or have never tried it before,...

It doesn’t matter if you are a naturally curly newbie or you’ve been rocking curls since day one, we’ve all had our fair share split ends. Split ends can sneak in and wreak havoc on pretty much an...

Regardless of where you are in the world, every curly girl faces her own climate-driven challenges.  But there is one weather report that seems to make all of us freak out: humidity!  For some of...

What you need to know about caring for—and maintaining—your curls in humidity.

5 ways to get your natural curls ready for a wedding—or any special occasion!

We all know that winter can be a tough time for curls. The harsh winds and dry air can make it difficult for our hair to retain moisture, causing all sorts of damage, from split ends to breakage, ...

The curly girl's guide to everything you need to know about hair changes during the postpartum period—like hair loss, the best shampoo to use and more.

 Everything you need to know about hair changes during pregnancy—like hair growth, pregnancy-safe hair products and what to do about dry hair when you're expecting.

 To kick off Mother's May (our celebration of moms all month-long!) read what 13 busy mamas have to say about why LUS (Love Ur Self) is their go-to when it comes to low-maintenance hair for moms—wi...