Blog

Regardless of where you are in the world, every curly girl faces her own climate-driven challenges.  But there is one weather report that seems to make all of us freak out: humidity!  For some of...

Product buildup in your hair can be a nuisance at best, and at worst, it can lead to things like scalp issues, hair growth problems and an overall dull appearance to your strands. Here’s how to deal

What you need to know about caring for—and maintaining—your curls in humidity.

5 ways to get your natural curls ready for a wedding—or any special occasion!

Everything you've ever wanted to know about the LUSBrands (Love Ur Self) Irish Sea Moss Gel, including why this hair gel for curly hair can actually help support long-term curl health while providi...

Mother’s Day is kind of a big deal here at LUS (Love Ur Self)! Such a big deal, in fact, that this year we decided to rename it to Mother’s May, a month-long celebration of moms. We kicked it off w...

Between frizzy, stringy, straight and split ends, it's hard to know what to do when your hair just isn't curling right. 😢 While your first instinct might be to reach for a pair of scissors ✂️ there...

Picture this: soft, frizz-free, defined curls! For some curly girls, it’s the ultimate #hairgoal. But how do you achieve super defined curls? It all comes down to how you style and care for your hair.