Allow us to paint a picture that we’re sure every curly girl knows all too well. You’ve just stepped out of the shower after washing and conditioning your hair. Now comes the myriad of styling products. Section by section, you slop on a sticky leave-in conditioner, mousse and/or cream, perhaps topped off with a serum or spray—all in the name of a wash-and-go routine. But what about layering on four or five products says “wash and go,” anyway?
In the end, you’re left with a bathroom cabinet that looks like a beauty supply store, a whooole lot of time and money spent and…well, that’s it. Rarely does this more-is-more approach actually give you the curls that we want.
That’s because what you need is an easy curly hair routine. That’s us LUS (Love Ur Self)! 😁
Since our launch, we’ve refused to accept that curly hair has to be complicated. We knew there had to be an easier way, but since we couldn’t find the perfect formulas for a truly easy curly hair routine that also delivered on results, we created it. And that’s how LUS (Love Ur Self) was born. 🙌
The foundation of our brand is our easy 3-Step System, which takes the guesswork out of maintaining beautiful and healthy curls, saving you both time, money and energy.
Steps 1 & 2: Shampoo and Conditioner
Our shampoo and conditioner make up the first two steps of our beloved 3-Step System. There’s an old (but persistent) myth in the curly hair community that it doesn’t actually matter which products you use in the shower, and that styling products are the only place that good formulas count. But that couldn’t be farther from the truth! Selecting good-for-you shampoos and conditioners that are specifically formulated with curly hair in mind, is crucial for achieving soft, bouncy and defined curls.
Our shampoo is formulated to be gentle on your hair, something that’s extremely important for curls. It's free of sulfates and harsh detergents to ensure that while your scalp and hair are being cleansed of excess oil, debris and build-up, your hair isn't being stripped of its much-needed natural oils and moisture.
Then, our ultra-rich, silicone-free conditioner slides through your hair like butter, binding moisture into your hair and leaving it soft and hydrated. It’s infused with shea butter and moringa oil to repair dry, damaged hair, and is totally colour-safe and suitable for all curl types.
Together, these two steps ensure your hair is primed and ready for styling.
Step 3: All-In-One Styler
Here comes the really easy part of your new easy curly hair routine. Our All-In-One styler is designed to replace your leave-in conditioner and your styling products. It repairs, hydrates and styles in, like the name suggests, one easy step, leaving you with soft, touchable curls that last. Better yet, it’s water-activated, so if you need to refresh your curls the next day, you can easily do so with a quick spritz of water (and another pump of All-In-One, if you feel your hair needs it).
It’s not often you come across a curl product that can both style and maintain the health of your hair. But we believe that beautiful, luscious curls are best achieved by caring for them from the inside out. That’s why we’ve included powerful ingredients like moringa oil and shea butter in our entire 3-Step System, to provide your hair with the nutrients it needs to thrive, while also looking great, of course.
Made for UR Curls
We have three All-In-One formulas that are customized to suit the needs of different curl types. Depending on your curl texture, each formula will deliver something different.
Wavy: The LUS (Love Ur Self) Love Ur Curls Wavy All-In-One is a super-lightweight formula designed to style and define wavy hair without weighing it down.
Curly: Our Curly All-In-One was made to enhance your natural curl pattern by providing it with the moisture and hydration it needs to fight frizz and boost definition, without leaving a crunchy cast on your curls.
Kinky-Coily: Finally, our Kinky-Coily All-In-One has added moisturizing and curl-activating ingredients. This formula is super rich and will leave your kinks and coils soft and defined, without ever feeling heavy or sticky.
Not sure which formula is right for you? Take our curl quiz!
How to Use Our All-In-One Styler
Start with freshly washed, wet hair. If your hair is already dry, use a spray bottle to re-wet your curls. You'll want your strands to be pretty wet for our products to work effectively, since LUS (Love Ur Self) formulas are water-activated.
First, part your hair into sections. Pump the All-In-One into your hand, using 1-2 pumps per section, rub your hands together and rake the product through your hair, from root to ends.
Um…that’s it. No, seriously!
When we say we believe in an easy curly hair routine, we really mean it.
Once you've finished styling, make sure you don’t manipulate, play or mess with your curls before they’ve completely dried to prevent frizz. You can air dry your curls, or to save time, you can opt for diffusing. Then, just style as you normally would!
Want even more inspo for making an easy curly hair routine work for you? Check out our Big LUS (Love Ur Self) Info Page for some more tips and tricks, and to see how other curlies style their hair with our All-In-One styler.