Blog

 To kick off Mother's May (our celebration of moms all month-long!) read what 13 busy mamas have to say about why LUS (Love Ur Self) is their go-to when it comes to low-maintenance hair for moms—wi...

Between frizzy, stringy, straight and split ends, it's hard to know what to do when your hair just isn't curling right. 😢 While your first instinct might be to reach for a pair of scissors ✂️ there...

Introducing the best scalp scrubber for your curls. Learn why you need to upgrade your shower routine with this must-have silicone scalp scrubber for the deepest clean ever.

Eek! Itchy scalp AND flakes?! Must be dandruff, right? Maybe, maybe not...Dry scalp and dandruff can look similar but are caused by different conditions. If you look a lil' closer, you'll discover ...

We went live with Kyle Huntsberry, a stylist, and educator who’s all about curls and color. We asked her some of your most burning questions on good curl habits and styling techniques. Check out th...

It’s that time of year again! The temperature starts to drop and frosty flurries start falling from the sky. But what does that mean for our curls? It’s no secret that it gets a lil’ harder to main...

5 years ago today, I couldn’t land a decent-paying job if my life depended on it. And it did; I was over $100K in debt after completing my MBA (Master of Business Administration). I had always for...

We’ve all seen the videos of curly girls with thick, luminous hair that looks so full and healthy. Then, you look in the mirror yourself and see the faintest hint of scalp through your strands and ...

Not sure how to care for kids' curls? We share the best tips and tricks for mastering your kids' curly hair routine and providing the moisture and curl definition they need.