Blog

All-In-One
Summer Curls 101: How to Protect Your Hair as Temperatures Rise
We all know that winter can be a tough time for curls. The harsh winds and dry air can make it difficult for our hair to retain moisture, causing all sorts of damage, from split ends to breakage, ...

Curly
Everything You Need to Know About Our Irish Sea Moss Gel
Everything you've ever wanted to know about the LUSBrands (Love Ur Self) Irish Sea Moss Gel, including why this hair gel for curly hair can actually help support long-term curl health while providi...

Curly
The LUS(Love Ur Self) Elixir Oil Formula
Our LUS (Love Ur Self) Elixir Oil is a blend of seven pure oils plus vitamin E and can be used to treat your hair, skin, AND nails. What makes this product so special is that it was a true collabor...

All-In-One
How to Repair Damaged Curly Hair, Once and For All
Between frizzy, stringy, straight and split ends, it's hard to know what to do when your hair just isn't curling right. 😢 While your first instinct might be to reach for a pair of scissors ✂️ there...

3-Step System
EVERYTHING YOU NEED TO KNOW ABOUT SCALP CARE
Introducing the best scalp scrubber for your curls. Learn why you need to upgrade your shower routine with this must-have silicone scalp scrubber for the deepest clean ever.

Colored
Tips From A Curl Expert
We went live with Kyle Huntsberry, a stylist, and educator who’s all about curls and color. We asked her some of your most burning questions on good curl habits and styling techniques. Check out th...

All-In-One
Protective Styling for Curly Hair
With harsh weather, constant styling, heat and color damage, it's hard for our curls to catch a break. It doesn't help to know that curls are more prone to damage than other hair types.
But how d...

Curl Health
Winterizing Ur Curls
It’s that time of year again! The temperature starts to drop and frosty flurries start falling from the sky. But what does that mean for our curls? It’s no secret that it gets a lil’ harder to main...

All-In-One
Caring for Fine Wavy Hair
We’ve all seen the videos of curly girls with thick, luminous hair that looks so full and healthy. Then, you look in the mirror yourself and see the faintest hint of scalp through your strands and ...