Curly Hair Simplified ®

We were fed up with brands telling us curly hair was a problem to be fixed, and that they had 100+ products to solve that problem. We wanted to love our own natural curls (not fix them) and also simplify our routines. When we couldn’t find what we were looking for on the shelves, we made our own.

How it Works

first...

Start With The Basics

The 3-step system

Cleanse, Condition, Style… Done! This is everything you need for the simplest wash & style routine.

then...

Boost Ur Routine

The BLACK LABEL COLLECTION

A collection of products carefully formulated to complement our iconic 3-Step System. Target your specific hair concerns or just reach your #hairgoals faster.

Not sure where to start?

Take Our Curl Quiz!

All curls are unique. Our 3-Step System comes in Wavy, Curly, & Kinky-Coily so you can choose your perfect match!

Shop By Category

  • BLACK LABEL
  • 3-STEP SYSTEM
  • SETS & BUNDLES
  • ACCESSORIES
Exfoliating Scalp Scrub
Sale price$25.00
Deep Condition & Repair
Sale priceFrom $25.00
Irish Sea Moss Gel
Sale price$22.00
Split End Mender
Sale price$32.00
Elixir Oil
Sale price$39.00
Healthy Scalp Serum
Sale price$35.00
Hair Perfume
Sale price$20.00
Save $18.00 Free Shipping
Curl Reset KitCurl Reset Kit
Curl Reset Kit
Sale price$89.00 Regular price$107.00  VALUE!
Save $6.00
Curly 3-Step SystemCurly 3-Step System
3-Step System
Signature Scent
Sale price$54.00 Regular price$60.00  VALUE!
Save $13.00
Ultra-Defining Curl KitUltra-Defining Curl Kit
Ultra-Defining Curl Kit
Sale price$69.00 Regular price$82.00  VALUE!
Save $13.00
Ultra-Hydrating Curl KitUltra-Hydrating Curl Kit
Ultra-Hydrating Curl Kit
Sale price$72.00 Regular price$85.00  VALUE!
Save $6.00
Curly 3-Step SystemCurly 3-Step System
3-Step System
Signature Scent
Sale price$54.00 Regular price$60.00  VALUE!
Save $6.00
Fragrance-Free Curly 3-Step SystemFragrance-Free Curly 3-Step System
3-Step System
Fragrance-Free
Sale price$54.00 Regular price$60.00  VALUE!
Infinity Spray Bottle
Sale price$15.00
Detangle & Style Brush
Sale price$15.00
Love Ur Curls Scarf
Sale price$25.00
Scalp Massager
Sale price$15.00
Curly Claw Clip
Sale priceFrom $5.00
Oversized Scrunchie
Sale price$7.00

Loved by 1.5+ million curlies, worldwide.

Love Ur Curls In The Press

All About Curls

The Definitive Guide for Maintaining Moisture in Your Curls

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How To Detangle Curly Hair

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How to Fix Hair Breakage

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