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To 'Poo or Not to 'Poo

Posted on 13 June 2017

If you’re a curly girl, you already know what we’re talking about here. And if you’re not a curly girl, your face probably looks like this right now --> 😳. But in the world of a curly girl, whether or not we 'poo (shampoo our hair) has been a big topic of discussion for years, and even a matter of controversy. Who knew HAIR could cause so much debate!

LUS LoveUrCurls Step 1 gentle moisturizing shampoo cleanserMany girls today are following the “Curly Girl (CG) Method” and ensuring the products they use are “CG-friendly”. Now, if you don’t already know, the CG Method is from a book written by Lorraine Massey, one of the original founders of Deva Curl. We won’t get into the CG Method here, but one of the things it preaches is that curly girls don’t use shampoo.

Now the word “shampoo” in and of itself does NOT equal “sulfates”, and today there are many gentle sulfate-free cleansers (aka shampoo) on the market. LUS's own Gentle & Moisturizing Shampoo (Step 1) from the Love Ur Curls line is just one example, but many hair care brands have also eliminated harsh sulfates from their products. Today, seeing the word “Shampoo” shouldn’t send you running for the bushes as a curly girl. Remember, “Shampoo” is just a descriptive word for a “liquid product used to cleanse.”

If you’re trying to avoid certain ingredients, for one reason or another, take a read through the ingredients list on your hair products. We were able to get rid of a whole lot of the bad ones when formulating the Love Ur Curls product line and you can find a list of our “Free From” ingredients here.

On our Key Ingredients page you can also learn about some added goodies in Love Ur Curls – like moringa oil, which we import from the best of the best in Kenya! 





LUS “Shampoo”

If you prefer to co-wash your hair (essentially wash with a conditioner), that’s completely up to you. But if you’re like us and prefer to properly cleanse your hair and scalp before adding conditioner, then you’ll love Step 1 of #LoveUrCurls.

shampoo cleanser for curly hairBefore creating this line, we used to think: shampoo is just shampoo, right? What’s the big deal?

Well, we learned very quickly how hard it is to actually create a gentle and moisturizing cleanser. In fact, our chemists had to layer the gentle cleansing agents with the moringa oil and shea butter (both counteracting each other) to create a product that lifts the oil and residue from your hair and scalp without stripping it of essential moisture. Thanks to this, our hair and scalps have never been happier. 😄 

We DO agree that you shouldn’t be shampooing your hair too often. But your wash cycle depends on YOUR hair and scalp condition and no one else can tell you what’s right FOR YOU. So you have to experiment and see what works for your hair type.

Snapped below is @lioness_curls with her Day 3 curls using Love Ur Curls products. Gone are the days of washing and styling your curls every single day!

@lioness_curls and her Day 3 curls with LoveUrCurls


Remember: Less is More

In this video our founder, Sahar, goes through the proper use for Steps 1 & 2, Cleanse & Condition. “Less is More” with our entire line, so use LESS product and MORE water at every step.



To 'poo or not to 'poo... It's up to you. Whatever you choose, may your wash days always be happy! Or, at the very least, may you have products that make these dreadful days just a little bit easier! 😘 #LoveUrCurls #LoveUrSelf

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  • Ilham: October 16, 2018

    I m in love with this product my hair looks amazing and my curls are defined for up to 4 days without even restyle it ! ThowI wish they could make a bigger amount of it ! Cause my hair is long and I feel insecure to be out of the product , since its summer Tiime !
    After all am so happy with my results ! Thanks lusbrand

  • Kimberly : November 18, 2017

    By the demonstration of this product I will buy.

  • Amanda: September 28, 2017

    Can’t wait to try this on my daughter next wash day! My kit arrived the day after I ordered it!!

  • Marta Santiago: June 29, 2017

    I bought the complete Lus Brands trio about a month or so ago. I used it once and was disappointed with my results. That is UNTIL I used them on Monday June 26th (yes I will forever remember that day) I watched the video of the founder, Sahar, and how she explains how to use these products, over and over and over well just once over lol and I paid attention! WATER IS KEY!! AND NOW I’M ON 4TH DAY HAIR!! I’m over the moon happy and so grateful to her and to my IG daughter Angiedivina for putting me on to these products!! My hair and I are forever grateful!! I am actually tearing up as I’m writing because I didn’t think this was possible for me!! 4TH DAY HAIR I TELL YA!! Thank you Sahar from the bottom of my heart! p.s. @lioness_curls you hair is GORGEOUS!!!

  • Carolyn Perez: June 13, 2017

    I am so honored to be featured in this post! LUS Brands is a truly empowering and encouraging company that makes their customers feel beautiful! Take it from me, a regular customer and not an ambassador. (not there’s anything wrong with that) I was not paid to be in this post either.
    It is inspiring to see a fellow curly girl create a whole company to help out other curlies!

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