Curly Hair Simplified ®

We were fed up with brands telling us curly hair was a problem to be fixed, and that they had 100+ products to solve that problem. We wanted to love our own natural curls (not fix them) and also simplify our routines. When we couldn’t find what we were looking for on the shelves, we made our own.

How it Works

first...

Start With The Basics

The 3-step system

Cleanse, Condition, Style… Done! This is everything you need for the simplest wash & style routine.

SHOP THE 3-STEP SYSTEM
then...

Boost Ur Routine

The BLACK LABEL COLLECTION

A collection of products carefully formulated to complement our iconic 3-Step System. Target your specific hair concerns or just reach your #hairgoals faster.

SHOP BLACK LABEL
Not sure where to start?

Take Our Curl Quiz!

All curls are unique. Our 3-Step System comes in Wavy, Curly, & Kinky-Coily so you can choose your perfect match!

TAKE THE QUIZ

Shop By Category

  • BLACK LABEL
  • 3-STEP SYSTEM
  • SETS & BUNDLES
VOLUMIZING FOAM NEW LOVE UR CURLS LUS BRANDS PRODUCT MOUSSEWAVY HAIR WITH VOLUMIZING FOAM NEW LUS LOVE UR CURLS
Volumizing Foam
$22.00
Exfoliating Scalp ScrubExfoliating Scalp Scrub
Exfoliating Scalp Scrub
$25.00
Deep Condition & RepairDeep Condition & Repair
Deep Condition & Repair
From $25.00
Irish Sea Moss GelIrish Sea Moss Gel
Irish Sea Moss Gel
$22.00
16% OFF Free Shipping
Ultra-Volumizing KitUltra-Volumizing Kit
Ultra-Volumizing Kit
$69.00 $82.00  VALUE!
17% OFF Free Shipping
Curl Reset KitCurl Reset Kit
Curl Reset Kit
$89.00 $107.00  VALUE!
10% OFF
Curly 3-Step SystemCurly 3-Step System
Curly 3-Step System
$54.00 $60.00  VALUE!
16% OFF
Ultra-Defining Curl KitUltra-Defining Curl Kit
Ultra-Defining Curl Kit
$69.00 $82.00  VALUE!
10% OFF
Curly 3-Step SystemCurly 3-Step System
Curly 3-Step System
$54.00 $60.00  VALUE!
10% OFF
Fragrance-Free Curly 3-Step SystemFragrance-Free Curly 3-Step System
Fragrance-Free Curly 3-Step System
$54.00 $60.00  VALUE!
From
From
From
Detangle & Style BrushDetangle & Style Brush
Detangle & Style Brush
$15.00

Shop By Curl Type

wavy

The loosest curls of all. Waves typically bend in an 'S' shape.

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curly

Tighter and spiral-shaped, these curls take on a ringlet formation.

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kinky-coily

The tightest curls. Can grow in small corkscrews or in 'z' patterns.

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Still unsure of your curl type?

take our curl quiz

Loved by 1.5+ million curlies, worldwide.

★★★★★
@GITANAVIBES

★★★★★
"Transformed my hair from dry, dull and frizzy to lush, defined, and dreamy curls."
@ERNIE0218

★★★★★
@KAYLATRICE

★★★★★
"The first time I used this I was shook! I normally style using the LCG method (leave in, cream, & gel)...but I can use only the styler and I'm good!"
@HISPANEEK

★★★★★
"I love how light and defined my curls are, and the bounce and definition lasts for days!"
@ITSYULENKA

★★★★★
"My hair is so soft and the curls hold all day. 🙌🏻 The search is over, and I'll never go back!"
@ASHLEY S.

★★★★★
"Leaves my hair soft and defined, and still gives me the volume I love!"
@LIZ_MARIAV

★★★★★
"My hair is always bouncy, shiny, and smells amazing!""
@JEANI_CORD

★★★★★
"I'm almost done with my first bottle and I'm ready to upgrade to liters"
@GINGECURLS

Love Ur Curls In The Press

All About Curls

The Definitive Guide for Maintaining Moisture in Your Curls

LEARN MORE

How To Detangle Curly Hair

LEARN MORE

How to Fix Hair Breakage

LEARN MORE
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