#FreeUrBuns Challenge Sweepstakes Rules

Official Rules (“Official Rules”)

This Sweepstakes is open only to individuals who have reached the age of majority in their jurisdiction of residence at the time of entry, excluding employees of Sponsor and its affiliates and their advertising and promotional agencies and the immediate family of such employees and persons with whom such employees are domiciled. “Immediate family” is defined as parents, siblings, children or spouse.

No Purchase or Payment of Any Kind Necessary to Enter or Win. A Purchase Will Not Increase Your Chances of Winning. The Sweepstakes is subject to federal, state/provincial, municipal, and local laws and regulations and is void where prohibited. Open internationally.


The Sponsor of this Sweepstakes is LUS Brands Inc. Unit 9&10 – 2900 Argentia Road, Mississauga, Ontario, L5N 7X9. 

Entry Period:

This Sweepstakes begins on April 26th, 2022, and ends on May 21st at 11:59 pm ET (the “Entry Period”). To be eligible, entries must be received within the specified Entry Period.


The odds of winning depend on the number of eligible entries received.

How to Enter:

As a participant, your entry must fully meet all requirements, as specified below, in order to be eligible to win a prize.

During the Entry Period, (i) log on to Instagram using your personal Instagram account, (ii) visit Sponsor’s Instagram page, (iii) Post a #FreeUrBuns transformation video on Instagram (start with your hair in a bun, flip your head down, and come back up with LUS styled curls down) and (iv) tag @lusbrands and #FreeUrBuns and #Sweepstakes.  

Each entry must: (i) not contain any nude, sexually explicit, disparaging, discriminatory, libelous or other inappropriate content of any kind (as determined by Sponsor in its sole discretion); (ii) not contain any content that promotes any product or service other than that of the Sponsor; (iii) not contain any  language suggesting or encouraging illegal activity; (iv) not contain anything that infringes or that may infringe anyone’s rights, including intellectual property or privacy rights; (v) contain entirely original materials that have never before been distributed, shown publicly or published, or selected as a winner in any other sweepstakes or contest; (vi) not contain any identifiable third party products and/or trade-marks, brands, logos or copyright, other than those of the Sponsor; and (vii) otherwise comply with these Rules.  Entries that are incomplete or generated by script, macro or other automated or mechanical means, or that do not conform with or satisfy any or all of the conditions set out in these rules will be void.

Do not include in your entry any personal information about any individual or otherwise include any reference to or likeness of identifiable third parties, unless consent has been obtained from all such individuals and such individuals have reached the age of majority in their jurisdiction of residence.  If you did not create the video included in entry, you must have obtained the written consent of the individual who created the video and such individual must have reached the age of majority in their jurisdiction of residence.

In order to be eligible, the entrant’s Instagram entry must be submitted and received in accordance with these rules during the Entry Period (as determined by the Sponsor in its sole and absolute discretion). The entrant must have a valid Instagram account (set to public) and must follow and be able to receive direct messages from the Sponsor’s Instagram page to enter the Sweepstakes. If the entrant does not have an Instagram account, they can visit www.instagram.com and follow the on-screen instructions to sign-up for a free Instagram account.

By using Instagram through a wireless mobile device, standard text messaging and/or data rates may apply for each message sent or received from your device. Other charges may also be applied by your wireless carrier (consult your wireless plan for details before participating via wireless mobile device).

Limit of one (1) Instagram entry per person.  Anyone found to use multiple Instagram accounts to enter the Contest will be ineligible. 


  • One (1) grand prize: $1000 USD Amazon gift card (actual retail value (“ARV”): $1,000 USD)+ feature on LUS Website + LUS Bundle (ARV: $64 USD). 
  • Two (2) runner-ups: $500 USD Amazon gift card (ARV: $500 USD)+ feature on LUS Social Media + LUS Bundle (ARV $64 USD).
  • Three (3) finalists: LUS Bundle (ARV $64 USD).

Any costs or expenses incurred by the winners in claiming or using their prizes will be the sole responsibility of the winners. Prizes must be accepted as awarded; no cash substitutes. Sponsor reserves the right to substitute a prize of equal or greater value.  All taxes are the responsibility of the winners.

The total ARV of all prizes offered in the Sweepstakes is $2,384 USD.

Winner Selection:

  • Two (2) finalists will be randomly selected each week by LUS Brands, for a total of six (6) finalists. 
  • Six (6) finalists will be ranked by community vote under the supervision of LUS Brands.

Finalist selection dates:

  • May 4th, 2022
  • May 6th, 2022 
  • May 11th, 2022 
  • May 14th, 2022 
  • May 18th, 2022
  • May 20th, 2022 

Community voting date:

  • May 21-24, 2022

Each of the six (6) finalists and their videos will be showcased from May 21, 2022 at 12:00:00 AM ET to May 24, 2022 11:59:59 PM ET (the ‘Voting Period’) on @lusbrands official account only via Instagram.  Viewers will be able to click to vote on their favorite video.  In the event of a tie, the Sponsor will conduct a random draw to determine the winner.  

Entrants may encourage other individuals to vote on a video entry; however, no form of incentive, inducement, prize or chance of receiving any incentive, inducement, or prize may be offered as part of such encouragement in furtherance of receiving such individual’s votes for any video entry, nor may any entrant directly or indirectly associate their video entry with any paid advertising.

Winners will be announced May 25th, 2022 contacted via @lusbrands official Instagram account only. 

Winners and finalists will be contacted by @lusbrands official account only via Instagram. LUS Brands is not responsible for nor shall have any liability for Winner’s failure to receive notices due to email security settings that may cause notifications to be marked as spam or junk email.

For Canadian winners: Prior to being declared a confirmed winner of a prize, a selected entrant must correctly answer, unaided, an arithmetical, time-limited, skill testing question, to be administered at a mutually convenient time.  

Selected entrants will also be required to sign and submit the Sponsor’s declaration and release, which (among other things): (a) confirms compliance with these rules; (b) acknowledges acceptance of the prize as awarded; and (c) releases the Released Parties from any and all liability in connection with this Sweepstakes, his/her participation therein and/or the awarding and use/misuse of the prize. If an eligible winner: (a) fails to submit the properly executed Sweepstakes documents, (b) cannot accept the prize for any reason and/or (c) otherwise fails to comply with these rules, then he/she will be disqualified (and will forfeit all rights to the prize). 

General Conditions:

In the event that the operation, security, or administration of the Sweepstakes is impaired in any way for any reason, including, but not limited to fraud, virus, or other technical problem, Sponsor may, in its sole discretion, either: (a) suspend the Sweepstakes to address the impairment and then resume the Sweepstakes in a manner that best conforms to the spirit of these Official Rules; or (b) award the prize(s) at random from among the eligible entries received up to the time of the impairment. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Failure by Sponsor to enforce any term of these Official Rules shall not constitute a waiver of that provision. Proof of sending any communication to Sponsor by mail shall not be deemed proof of receipt of that communication by Sponsor. In the event of a dispute as to any entry, the authorized account holder of the email address associated with the Instagram account used to enter will be deemed to be the participant. The “authorized account holder” is the natural person who is assigned to an email address by an Internet access provider, online service provider, or other organization responsible for assigning email addresses for the domain associated with the submitted email address. 

Release and Limitations of Liability: 

By participating in the Sweepstakes, you agree to release and hold harmless Sponsor, its parent, subsidiaries, affiliates, the prize providers and each of their respective officers, directors, employees, and agents (the “Released Parties”) from and against any claim or cause of action arising out of participation in the Sweepstakes or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Sweepstakes; (b) technical errors related to computers, servers, providers, or telephone, or network lines; (c) printing errors; (d) lost, late, postage due, misdirected, or undeliverable mail; (e) errors in the administration of the Sweepstakes or the processing of entries; or (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use of any prize. You further agree that in any cause of action, the Released Parties’ liability will be limited to the cost of entering and participating in the Sweepstakes, and in no event shall the Released Parties be liable for attorney’s fees. You waive the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages.

Privacy and Use of Information Submitted; Publicity: 

Any information you submit as part of the Sweepstakes will be used for purposes of this Sweepstakes and treated in accordance with the Sponsor’s Privacy Policy as otherwise set forth in these Official Rules. Except where prohibited, participation in the Sweepstakes constitutes an entrant’s consent to the Sponsor’s use of his/her name, likeness, voice, opinions, biographical information, and state of residence for promotional purposes in any media without further payment or consideration.


Subject to the below, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, your rights and obligations, or the rights and obligations of Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of Ontario, Canada, without giving effect to any choice of law or conflict of law rules (whether of Ontario or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than Ontario.

For Quebec entrants: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

Third Party Platforms: 

If this Sweepstakes is hosted, administered, or operated on a third party platform, including without limitation a social media platform (e.g. Facebook or Instagram) (“Third Party Platform”), then by participating in this Sweepstakes, entrants hereby release and agree to comply with all rules and policies set forth by such Third Party Platform and to hold harmless such Third Party Platform from any and all liability, loss or damages arising from or in connection with the awarding, receipt, and/or use or misuse of prizes or participation in any prize related activities. Unless otherwise stated to the contrary in these Official Rules, this Sweepstakes is not sponsored, endorsed or administered by, or associated with, any Third Party Platform. 

Winners List:

For list of the winners, send your request with a self-addressed postage prepaid return envelope to 155 University Ave, Suite 1240, Toronto, Ontario M5H 3B7, Canada or email your request to info@lusbrands.ca.

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