Curly Hair Simplified.
We're on a mission to empower people to embrace their natural hair, and genuinely love and accept themselves.

Curly Hair Simplified.

We're on a mission to empower people to embrace their natural hair, and genuinely love and accept themselves.


Salon Retail Simplified.

_____________

 

The curly hair market has been complicated with 100s of products & rules, forcing consumers & professionals to spend too much time figuring out what's safe and what just works.


It's been complicated further as we've grown accustomed to the "curly cocktail", piling on 5-8 different products to clean, condition & style.


LUS products & ingredients are formulated to help consumers & professionals simplify & shorten their routine.

 

Realize true revenue growth with a proven retail strategy that fits as a core extension on each service!

Salon Retail Simplified.
_____________

The natural hair care market has been complicated with 100s of different products & rules, forcing consumers & professionals to spend too much time figuring out what's safe and what just works.

It's been complicated further as we've grown accustomed to the "curly cocktail", piling on 5-8 different products to clean, condition & style.

LUS products & ingredients are formulated to help consumers & professionals simplify & shorten their routine.
 
Realize true revenue growth with a proven retail strategy that fits as a core extension on each service!


Curly Products Simplified.

Curly Products Simplified.

Our innovative 3-Step System comes in Wavy, Curly & Kinky-Coily!
 
Find the perfect match using our Curl Quiz below!
Our innovative 3-Step System comes in Wavy, Curly & Kinky-Coily!
Find the perfect match using our Curl Quiz below!

A moisturizing formula that gently yet effectively cleanses the hair and scalp. Designed for all hair types.

Sold out

Infused with shea butter and moringa oil for ultra hydration and detangling. Designed for all hair types.

Sold out

STEP 3: 'ALL-IN-ONE' STYLER

Replaces 3-5 other styling products for hydration, definition and shine in one step with a "no-product" look and feel.

Customized for different hair types:

Sold out

Get killer beach waves with lots of volume with our light-hold, non-sticky & non-greasy formula that leaves hair feeling soft & smooth!

A custom blend to drench hair in hydration for soft, defined, voluminous, shiny curls that last for days and smell great too!

KINKY-COILY

Our most moisturizing formula for the hair & scalp, while also serving as a curl activator! Non-oily, non-sticky, "no product" feel.

Our light-hold, non-sticky and non-greasy formula for soft, smooth, killer beach waves with lots of volume!

A custom blend to drench hair in hydration for soft, defined, voluminous, shiny curls that last for days and smell great too!

KINKY-COILY

Our most moisturizing formula that also serves as a curl activator for a "no product" feel.



Get killer beach waves with lots of volume with our light-hold, non-sticky & non-greasy formula that leaves hair feeling soft & smooth!

A custom blend to drench hair in hydration for soft, defined, voluminous, shiny curls that last for days and smell great too!

KINKY-COILY

Our most moisturizing formula for the hair & scalp, while also serving as a curl activator! Non-oily, non-sticky, "no product" feel.


A moisturizing formula that gently yet effectively cleanses the hair and scalp. Designed for all hair types.

Sold out

Infused with shea butter and moringa oil for ultra hydration and detangling. Designed for all hair types.

Sold out

STEP 3: 'ALL-IN-ONE' STYLER

Replaces 3-5 other styling products for hydration, definition and shine in one step with a "no-product" look and feel. Customized for different hair types:

Sold out

Get killer beach waves with lots of volume with our light, non-sticky, non-greasy formula that leaves hair feeling soft & smooth!


A custom blend to drench hair in hydration for soft, defined, voluminous curls that last for days and smell great too!


Our most moisturizing formula for the hair & scalp, while also serving as a curl activator! Non-oily, non-sticky, "no product" feel.

Get killer beach waves with lots of volume with our light-hold, non-sticky & non-greasy formula that leaves hair feeling soft & smooth!

A custom blend to drench hair in hydration for soft, defined, voluminous, shiny curls that last for days and smell great too!

KINKY-COILY

Our most moisturizing formula for the hair & scalp, while also serving as a curl activator! Non-oily, non-sticky, "no product" feel.


Professional Pricing

25%-50% OFF  

Get in touch to determine if you and your salon are the right fit.

We put consumer safety above all else.

All of our products are formulated and manufactured in a GMP-compliant and FDA-registered laboratory in Canada, with each individual product Health Canada registered.

We put consumer safety above all else.

All of our products are formulated and manufactured in a GMP-compliant and FDA-registered laboratory in Canada, with each individual product Health Canada registered.

Curly Ingredients Simplified.

_____________

We are determined to offer products that actually work without the harsh stuff.

Curly Ingredients Simplified.

_____________

We're determined to offer products that actually work without the harsh stuff.

Our products are FREE OF:

Our products are FREE OF:

×  Sulfates

× Silicones

× Parabens

× Propylene Glycol

× Phthalates

×  Paraffin

×  DEA

×  Mineral Oil

×  Gluten

× Synthetic Dyes

×  Sulfates

× Silicones

× Parabens

× Propylene Glycol

× Phthalates

×  Paraffin

×  DEA

×  Mineral Oil

×  Gluten

× Synthetic Dyes

All of our products have been dermatologist tested & approved.
Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin!

All of our products have been dermatologist tested & approved.
Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin!

 

The Good Stuff

 

Moringa Oil

Full of vitamins, minerals, amino acids and proteins essential for the growth and maintenance of healthy hair.

Shea Butter

Full of natural antioxidant and anti-inflammatory properties, while serving as a natural heat protectant.


The Good Stuff

Moringa Oil

Full of vitamins, minerals, amino acids and proteins essential for the growth and maintenance of healthy hair.

Shea Butter

Full of natural antioxidant and anti-inflammatory properties, while serving as a natural heat protectant.



Curly Routine Simplified.

_____________

By shortening service time, producing consistent results and flaunting good technique, our 3-step system is the new staple for top curly hair professionals everywhere!


750,000+
orders shipped to 80 countries
!

  ★★★★★

"I'm almost done with my first bottle and I'm ready to upgrade to liters"
@GINGECURLS

★★★★★

"I'm almost done with my first bottle and I'm ready to upgrade to liters"
@GINGECURLS

  ★★★★★

"My hair is so soft and the curls hold all day. 🙌🏻 The search is over, and I'll never go back!"
-ASHLEY S.

★★★★★

"My hair is so soft and the curls hold all day. 🙌🏻 The search is over, and I'll never go back!"
-ASHLEY S.

  ★★★★★

"These are the BEST products I have ever put in my hair!"
@CRYSTALC899

★★★★★

"These are the BEST products I have ever put in my hair!"
@CRYSTALC899

★★★★★

"Transformed my hair from dry, dull and frizzy to lush, defined, and dreamy curls."
@ERNIE0218

  ★★★★★

"Transformed my hair from dry, dull and frizzy to lush, defined, and dreamy curls."
@ERNIE0218

  ★★★★★

"This is a game changer."
@LUV.LIFTEDME

★★★★★

"This is a game changer."
@LUV.LIFTEDME

  ★★★★★

"I love how light and defined my curls are, and the bounce and definition lasts for days!"
@ITSYULENKA

★★★★★

"I love how light and defined my curls are, and the bounce and definition lasts for days!"
@ITSYULENKA

★★★★★

"Leaves my hair soft and defined, and still gives me the volume I love!!"
@LIZ_MARIAV

  ★★★★★

"Leaves my hair soft and defined, and still gives me the volume I love!!"
@LIZ_MARIAV

  ★★★★★

"The Simplicity of LUS works with my lifestyle!"
@PEG_OF_MANY_ALIASES

  ★★★★★

"The Simplicity of LUS works with my lifestyle!"
@PEG_OF_MANY_ALIASES

  ★★★★★

"I’ve always had long hair and the weight of it pretty much eliminated the curls that I once had. Now I can use LUS and either air dry my curls or diffuse without losing definition."
-JUSTINE B.

★★★★★

"I’ve always had long hair and the weight of it pretty much eliminated the curls that I once had. Now I can use LUS and either air dry my curls or diffuse without losing definition."
-JUSTINE B.

  ★★★★★

"My hair is always bouncy, shiny, and smells amazing!"
 @JEANI_CORD

★★★★★

"My hair is always bouncy, shiny, and smells amazing!"
@JEANI_CORD

★★★★★

"The first time I used LUS Brands I was shook! I normally style using the LCG method (leave in, cream, & gel)...but I can use only the styler and I'm good!"
@HISPANEEK

  ★★★★★

"The first time I used LUS Brands I was shook! I normally style using the LCG method (leave in, cream, & gel)...but I can use only the styler and I'm good!"
@HISPANEEK

Curly Routine Simplified.

_____________

By shortening service time, producing consistent results and flaunting good technique,
our 3-step system is the new staple for top curly hair professionals everywhere!

750,000+ orders shipped to 80 countries!


  ★★★★★

"I'm almost done with my first bottle and I'm ready to upgrade to liters"
@GINGECURLS

★★★★★

"I'm almost done with my first bottle and I'm ready to upgrade to liters"
@GINGECURLS

  ★★★★★

"My hair is so soft and the curls hold all day. 🙌🏻 The search is over, and I'll never go back!"
-ASHLEY S.

★★★★★

"My hair is so soft and the curls hold all day. 🙌🏻 The search is over, and I'll never go back!"
-ASHLEY S.

  ★★★★★

"These are the BEST products I have ever put in my hair!"
@CRYSTALC899

★★★★★

"These are the BEST products I have ever put in my hair!"
@CRYSTALC899

★★★★★

"Transformed my hair from dry, dull and frizzy to lush, defined, and dreamy curls."
@ERNIE0218

  ★★★★★

"Transformed my hair from dry, dull and frizzy to lush, defined, and dreamy curls."
@ERNIE0218

  ★★★★★

"This is a game changer."
@LUV.LIFTEDME

★★★★★

"This is a game changer."
@LUV.LIFTEDME

  ★★★★★

"I love how light and defined my curls are, and the bounce and definition lasts for days!"
@ITSYULENKA

★★★★★

"I love how light and defined my curls are, and the bounce and definition lasts for days!"
@ITSYULENKA

★★★★★

"Leaves my hair soft and defined, and still gives me the volume I love!!"
@LIZ_MARIAV

  ★★★★★

"Leaves my hair soft and defined, and still gives me the volume I love!!"
@LIZ_MARIAV

  ★★★★★

"The Simplicity of LUS works with my lifestyle!"
@PEG_OF_MANY_ALIASES

  ★★★★★

"The Simplicity of LUS works with my lifestyle!"
@PEG_OF_MANY_ALIASES

  ★★★★★

"I’ve always had long hair and the weight of it pretty much eliminated the curls that I once had. Now I can use LUS and either air dry my curls or diffuse without losing definition."
-JUSTINE B.

★★★★★

"I’ve always had long hair and the weight of it pretty much eliminated the curls that I once had. Now I can use LUS and either air dry my curls or diffuse without losing definition."
-JUSTINE B.

  ★★★★★

"My hair is always bouncy, shiny, and smells amazing!"
 @JEANI_CORD

★★★★★

"My hair is always bouncy, shiny, and smells amazing!"
@JEANI_CORD

★★★★★

"The first time I used LUS Brands I was shook! I normally style using the LCG method (leave in, cream, & gel)...but I can use only the styler and I'm good!"
@HISPANEEK

  ★★★★★

"The first time I used LUS Brands I was shook! I normally style using the LCG method (leave in, cream, & gel)...but I can use only the styler and I'm good!"
@HISPANEEK


AS SEEN IN...

Customized for all curl types

Salon Retail Simplified.

We're always looking for qualified partners to join our Professional Partner Program.

Apply below for access to exclusive pricing!


Salon Retail Simplified.

We're always looking for qualified partners to join our Professional Partner Program.

Apply below for access to exclusive pricing!