Rated 4.7/5.0

Curly Hair Simplified

Take the guesswork out of your curl routine.

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The perfect routine

Reset your curls with our 3-Step System, complimented with our other products!

1

Get Clean

Set the stage for your healthiest curls yet. This shampoo cleanses and balances your scalp without stripping or drying.

Sulfate-Free Shampoo
8.5oz

642 Reviews

2

Smooth & Detangle

This conditioner will be your best friend! It’ll make detangling a breeze and leave your curls feeling super soft.

Silicone-Free Conditioner
8.5oz

637 Reviews

3

Moisturize & Style

Customized for different curl types; Our All-in-One moisturizes and enhances your natural texture in ONE easy step.

All-In-One Styler
8.5oz

1597 Reviews

ADD-ON

Nourish & Repair

This fast, ultra-rich deep conditioning mask will repair past damage and bring your curls back to life faster.

Deep Condition & Repair
8oz

1612 Reviews

ADD-ON

Extra Hold
& Definition

Add a soft, touchable, long-lasting hold with our Irish Sea Moss Gel. Curl-activating and repairing, it reduces frizz and defines natural curl patterns.

Irish Sea Moss Gel
8oz

610 Reviews

100% Free Of:

  • Sulfates
  • Silicones
  • Parabens
  • Propylene Glycol
  • Phthalates
  • Paraffin
  • DEA
  • Mineral Oil
  • Gluten
  • Synthetic Dyes

Our Best Curl Kits

You'll love each of our unique kits

Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit
Curl Reset Kit

Curl Reset Kit

$89.00
$107.00
More Details →
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit

Ultra-Defining Curl Kit

$69.00
$82.00
More Details →
Curly 3-Step System
Curly 3-Step System
Curly 3-Step System
Curly 3-Step System
Curly 3-Step System
Curly 3-Step System
Curly 3-Step System
Curly 3-Step System
Curly 3-Step System
Curly 3-Step System
Curly 3-Step System
Curly 3-Step System
Curly 3-Step System
Curly 3-Step System
Curly 3-Step System
Curly 3-Step System

Curly 3-Step System

$54.00
$60.00
More Details →

Testimonials

Real Customers. Real Results.

"I’ve always had long hair and the weight of it pretty much eliminated the curls that I once had. Now I can use LUS and either air dry my curls or diffuse without losing definition."

JUSTINE B.

"My hair is always bouncy, shiny, and smells amazing!"

@JEANI_CORD

"The first time I used LUS Brands I was shook! I normally style using the LCG method (leave in, cream, & gel)...but I can use only the styler and I'm good!"

@HISPANEEK

"LUS Brands is magic!"

@CONARTISAN

"I'm so happy everyday with how easy this is...thank you LUS for the most fabulous line of products."

@SNDPYR8

"I was hooked after the first wash...the curl definition was unreal! I’m especially impressed with the conditioner which made detangling a breeze."

DESTINE L.

"Transformed my hair from dry, dull and frizzy to lush, defined, and dreamy curls."

@ERNIE0218

"These are the BEST products I have ever put in my hair!"

@CRYSTALC899

"My hair is so soft and the curls hold all day. 🙌🏻 The search is over, and I'll never go back!"

ASHLEY S.

"I'm almost done with my first bottle and I'm ready to upgrade to liters"

@GINGECURLS

"This is a game changer."

@LUV.LIFTEDME

"I love how light and defined my curls are, and the bounce and definition lasts for days!"

@ITSYULENKA

"Leaves my hair soft and defined, and still gives me the volume I love!!"

@LIZ_MARIAV

"The simplicity of LUS works with my lifestyle!"

@PEG_OF_MANY_ALIASES

"I love LUS - one product and *done!* And did I mention it's great for the kiddos too because it's so simple??"

@WILSONGIFTED18

What's Your Curl Type?

Select your hair type to discover the perfect products for you!

Wavy

Try Products →

Hair Types: 1A - 1C

CURLY

Try Products →

Hair Types: 2A - 3B

COILY

Hair Types: 3A - 4C

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