Learn how other curlies are doin’ it!

Praying hands, plop, diffuse, brush style, & finger coil... the potential is endless! Check out these videos for tips & tricks from our community.

Remember: Keep experimenting with different techniques until you find what works for you!

We’re here to help you love your curls.

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"Transformed my hair from dry, dull and frizzy to lush, defined, and dreamy curls."
@ERNIE0218

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"With my very first use, I was HOOKED! My styling time is now down to 5 minutes!"
@THEGLAMBELLE

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"My hair is so soft and the curls hold all day. 🙌🏻 The search is over, and I'll never go back!"
@ASHLEY S.

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"The 3-step system has helped me embrace my natural hair – whether it’s perfect or not."
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Made by curlies, for curlies.

Growing up, I used to HATE my curly hair. I thought it was pouffy and frizzy, and I never felt "beautiful"... unless I straightened it. After 20+ years of trying nearly every other product out there, I was fed up. I wanted to love my curls and truly simplify my routine. When I couldn’t find what I was looking for, I made my own.

– Sahar Saidi, Founder & CEO