





Fragrance-Free Curly 3-Step System
Shampoo + Conditioner + Curly All-in-One Styler
Choose your curl type:
Wavy
Curly
Kinky

STEP 1
Gentle & Moisturizing Shampoo
8.5 oz, Fragrance-Free
A sulfate-free, concentrated formula made to give your curls and scalp a clean slate.

STEP 2
Hydrating & Detangling Conditioner
8.5 oz, Fragrance-Free
Intensely moisturizing. Made to melt tangles and revive dry hair. Silicone-free.

STEP 3
Curly All-in-One
8.5 oz, Fragrance-Free
Minimum effort, maximum results. Hydrates, repairs and styles in one step.
Real Customers, Real Results
So many compliments on my hair!
Amber D. Hair type: 3A
I have gotten so many compliments on my hair! I used to use stiff styling products to help reduce frizz, but now my hair is frizz free, curly, and super soft. Where have you been all of my life?
Love it!
Mary K. Hair type: 3A
My sister is very sensitive to fragrances and the fragrance-free line hits the spot! I can take care of my curly hair and my sister's allergies. Win, win! Thank you!
LUS has given me the curls that I love and actually embrace
Leigh A. Hair type: 3B
I’m 42 years old and out of those years I hated my curly hair for 40 of them. The last 2 years that I have been using LUS has given me the curls that I love and actually embrace. I’ve tried many many products but nothing beats LUS.
LUS vs Them

When we say ‘Less is more’ we really mean it.
Our simple 3-step is packed & concentrated with goodness so you can get better results with less products.
No more mixing and matching and adding layers of different products to your hair.
Our easy 3-step system cuts down your curl care time, gives you ultra soft and healthy hair, and lets you begin to truly Love Ur Curls!
FREE OF
Silicones
Parabens
Propylene Glycol
Phthalates
DEA
Mineral Oil
Gluten
Synthetic Dyes
Step 1: Gentle & Moisturizing Shampoo
Cleanse your hair and scalp, without stripping them of moisture. This light lather formula is gentle, yet effective. Infused with the right amount of shea butter and moringa oil to leave your hair feeling clean and moisturized with every wash.
Step 2: Ultra Hydrating & Detangling Conditioner
Melts tangles and leaves your curls feeling extremely soft, without weighing them down. Infused with shea butter and moringa oil to moisturize the curl cuticle and help repair dry/damaged hair.
Step 3: All-in-One for CURLY Hair
Repair, hydrate and style in ONE easy step! No stickiness, crunch, cast, or residue. Just healthy, soft, beautifully enhanced curls. Customized specifically for curly hair.
All of our products have been dermatologist tested & approved. Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin!