Fragrance-Free Kinky-Coily 3-Step System
Fragrance-Free Kinky-Coily 3-Step System
Fragrance-Free Kinky-Coily 3-Step System
Fragrance-Free Kinky-Coily 3-Step System
Fragrance-Free Kinky-Coily 3-Step System

Fragrance-Free Kinky-Coily 3-Step System

Fragrance-Free Shampoo + Conditioner + Kinky-Coily All-in-One Styler

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$60.00  VALUE!
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Save 17% by buying these items together.

Choose your curl type:





Gentle & Moisturizing Shampoo

8.5 oz, Fragrance-Free

A sulfate-free, concentrated formula made to give your curls and scalp a clean slate.


Hydrating & Detangling Conditioner

8.5 oz, Fragrance-Free

Intensely moisturizing. Made to melt tangles and revive dry hair. Silicone-free.


Kinky-Coily All-in-One

8.5 oz, Fragrance-Free

Minimum effort, maximum results. Hydrates, repairs and styles in one step.

Real Customers, Real Results

*Real customer photos


Hydrating & Fragrance Free

Jasmine E. Hair type: 4A

These are the best products I have ever used for my hair. Not only are they hydrating, but the fragrance free kinky-coily bundle also works well with my sensitive, eczema prone skin. These products are highly concentrated, meaning I can use much less than I would with other natural hair products


Love love love ❤️

Peli D. Hair type: 3C

Love this line! No scent and my curls just soaked it up! My first day hair was so defined and soft.


Thank you so much!.

O'rourke P.

As a father of two teenage girls 14-17. It's hard for me (the dad) to be involved in their personal care routine, not much I can do. With both having curly hair, this was a welcome product in our home. Works super, and builds their confidence in how they look. The results are indeed, awesome. Nice for me to see them embrace what makes them different, and be proud of themselves. Hard to believe, all it took was couple bottles. Cheers! And thank you so much!

Read All Reviews

LUS vs Them

When we say ‘Less is more’ we really mean it.
Our simple 3-step is packed & concentrated with goodness so you can get better results with less products.

No more mixing and matching and adding layers of different products to your hair.

Our easy 3-step system cuts down your curl care time, gives you ultra soft and healthy hair, and lets you begin to truly Love Ur Curls!





Propylene Glycol




Mineral Oil


Synthetic Dyes

Step 1: Gentle & Moisturizing Shampoo
Cleanse your hair and scalp, without stripping them of moisture. This light lather formula is gentle, yet effective. Infused with the right amount of shea butter and moringa oil to leave your hair feeling clean and moisturized with every wash.

Step 2: Ultra Hydrating & Detangling Conditioner
Melts tangles and leaves your curls feeling extremely soft, without weighing them down. Infused with shea butter and moringa oil to moisturize the curl cuticle and help repair dry/damaged hair.

Step 3: All-in-One for KINKY-COILY Hair
Repair, hydrate and style in ONE easy step! No stickiness, crunch, cast, or residue. Just healthy, soft, beautifully enhanced curls. Customized specifically for Kinky-Coily hair.

All of our products have been dermatologist tested & approved. Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin!

SHAMPOO(FRAGRANCE-FREE):Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Cocamide MEA, PEG-150 Distearate, Butyrospermum Parkii (Shea) Butter, Moringa Oleifera Seed Oil, Guar Hydroxypropyltrimonium Chloride, Polysorbate 20, Phenoxyethanol, Ethylhexylglycerin, Sodium Chloride, Citric Acid, Disodium EDTA.

CONDITIONER (FRAGRANCE-FREE): Aqua/Water/Eau, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth-20, Glycerin, Cetrimonium Chloride, Polyquaternium-11, Butyrospermum Parkii (Shea) Butter, Moringa Oleifera Seed Oil, Polyquaternium-7, Polyquaternium-37, Citric Acid, Phenoxyethanol, Ethylhexylglycerin.

KINKY-COILY ALL-IN-ONE (FRAGRANCE-FREE): Aqua/Water/Eau, Polyquaternium-11, Glycerin, Cetyl Alcohol, Stearyl Alcohol, Cetrimonium Chloride, Cetearyl Alcohol, Ceteareth-20, Polyquaternium-7, Polyquaternium-4, Corn Starch Modified, Polyquaternium-37, Butyrospermum Parkii (Shea) Butter, Moringa Oleifera Seed Oil, PEG-40 Hydrogenated Castor Oil, Citric Acid, Phenoxyethanol, Ethylhexylglycerin.