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LUS Brands

Brand Toolkit

Please refer to our usage guidelines outlined below when using the provided LUS assets.

Logo

LOGO FILES

Love Ur Curls Combined logo - Black

Love Ur Curls Vertical logo - Black

Love Ur Curls Horizontal logo - Black

If you would like a white or grey version of our logo, please email wholesale@lusbrands.ca.

LOGO USAGE GUIDELINE

DO NOT:

X

  • Change the color

X

  • Alter the logo

X

  • Place on top of a colored background or image, other than a light grey.

X

  • Use the Love Ur Curls logo without
    its registered trademark symbol
    (except when using the combined
    LUS | Love Ur Curls logo)

X

  • Tilt the logo

X

  • Ensure a significant amount of space around the LUS | Love Ur Curls logo
  • The Love Ur Curls combined logo should be no smaller than 2 inches on any printed material.

LUS Marketing Templates

ONLINE USE

OFFLINE USE

HORIZONTAL

VERTICAL

Product Images

IMAGE FILES

LUS 3-Step System: Wavy

LUS 3-Step System: Curly

LUS 3-Step System: Kinky-Coily

LUS Shampoo

LUS Conditioner

LUS All-in One: Wavy

LUS All-in-One: Curly

LUS All-in-One: Kinky-Coily

LUS Shampoo

LUS Conditioner

Wavy
All-in One

Curly
All-in-One

Kinky-Coily
All-in-One

LUS Full 3-Step System

LUS Full 3-Step System Process

USAGE GUIDELINES

DO NOT:

X

  • Cover product name or bottle

X

  • Alter or tilt the image in any way

X

  • Place on top of a busy background

Lifestyle Imagery

SHAMPOO / CONDITIONER

ALL-IN-ONES

WAVY


CURLY


KINKY-COILY

3-STEP SYSTEM (SETS)

WAVY


CURLY


KINKY-COILY

USAGE GUIDELINES

Please avoid placing any text, logos, or other graphics directly on top of
the LUS bottles or LUS | Love Ur Curls logo.

X

X

X

Print Assets

POSTCARD

Need Copy Inspo?

Here's a list of the most popular phrases we use to describe LUS!

Please refrain from making claims that we have not stated below or on lusbrands.com.

THE LUS DIFFERENCE

- A true All-in-One product meant to replace mousse, gel, hairspray and leave-ins.

-  Leaves hair soft, touchable, defined and moisturized.

-  Improves the health of hair over time with shea butter and moringa oil.

- Products that actually do what they say they do

- Made by real curly-haired women

- Safe for color treated hair

- Leaping Bunny certified as cruelty-free and vegan

- Dermatologist tested and approved as hypoallergenic, non-irritant, and safe for sensitive skin!

BRAND PHRASES

- Less is more

-  Curly Hair Simplified

-  A Simple 3-Step System for Healthy, Beautiful Curls

- Healthy, Beautiful Curls in 3 Easy Steps

- Start a Love Affair With Your Hair

- We create products that are simple to use and actually work.

-  Put an end to layering multiple products on your head.

-  Always use LUS Brands rather than L.U.S. brands.

-  The 'Ur' in Love Ur Curls should always be spelled as such, not 'your'. The same applies to Love Ur Self.


Have a marketing question or need to submit for approval?

Please reach out to wholesale@lusbrands.ca

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