• MY CART    0

    Your cart is currently empty.

Founder's Story

Founder's Story

I wouldn’t say there’s a perfect formula for beauty, but if you ask me the formula for a childhood plagued by low self-esteem, I can speak from personal experience:

Being an immigrant + nerdy clothes + pouffy hair
= nobody’s date to the dance

Of course this formula isn’t exclusive to me. We all have a unique story, shaped by our different experiences, that may have eroded our self-esteem.

Most of the time this lack of self-assurance can be attributed to not measuring up to what society deemed “beautiful” at the time.

And that’s why I created LUS (Love Ur Self) Brands. Here, we create easy-to-use products designed to disrupt the stigmas and agendas that profit from women masking their natural unique features instead of enhancing them.

I believe that creating a better world starts with everyone developing a better self-image. It’s only then that women are empowered to become better friends, mothers, corporate executives, neighbors, game changers, and history makers.

So here's my story. I can't wait to hear yours!


Search our store