Curly Hair Simplified

Curly Hair Simplified

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Designed for you
and your curls

Our 3-Step System comes in Wavy, Curly, & Kinky-Coily so you can choose your perfect match!

Not sure what your curl type is?

TAKE THE QUIZ

Already know your curl type?

Wavy | Curly | Kinky-Coily

Designed for you and
your curls

Our 3-Step System comes in Wavy,
Curly, & Kinky-Coily so you can choose
your perfect match!

Not sure what your curl type is?

TAKE THE QUIZ

Already know your curl type?

Wavy | Curly | Kinky-Coily

★★★★★

"I'm almost done with my first bottle and I'm ready to upgrade to liters"
@GINGECURLS

★★★★★

"I'm almost done with my first bottle and I'm ready to upgrade to liters"
@GINGECURLS

★★★★★

"My hair is so soft and the curls hold all day. 🙌🏻 The search is over, and I'll never go back!"
-ASHLEY S.

★★★★★

"My hair is so soft and the curls hold all day. 🙌🏻 The search is over, and I'll never go back!"
-ASHLEY S.

★★★★★

"These are the BEST products I have ever put in my hair!"
@CRYSTALC899

★★★★★

"These are the BEST products I have ever put in my hair!"
@CRYSTALC899

★★★★★

"Transformed my hair from dry, dull and frizzy to lush, defined, and dreamy curls."
@ERNIE0218

★★★★★

"Transformed my hair from dry, dull and frizzy to lush, defined, and dreamy curls."
@ERNIE0218

★★★★★

"This is a game changer."
@LUV.LIFTEDME

★★★★★

"This is a game changer."
@LUV.LIFTEDME

★★★★★

"I love how light and defined my curls are, and the bounce and definition lasts for days!"
@ITSYULENKA

★★★★★

"I love how light and defined my curls are, and the bounce and definition lasts for days!"
@ITSYULENKA

★★★★★

"Leaves my hair soft and defined, and still gives me the volume I love!!"
@LIZ_MARIAV

★★★★★

"Leaves my hair soft and defined, and still gives me the volume I love!!"
@LIZ_MARIAV

★★★★★

"The Simplicity of LUS works with my lifestyle!"
@PEG_OF_MANY_ALIASES

★★★★★

"The Simplicity of LUS works with my lifestyle!"
@PEG_OF_MANY_ALIASES

★★★★★

"I’ve always had long hair and the weight of it pretty much eliminated the curls that I once had. Now I can use LUS and either air dry my curls or diffuse without losing definition."
-JUSTINE B.

★★★★★

"I’ve always had long hair and the weight of it pretty much eliminated the curls that I once had. Now I can use LUS and either air dry my curls or diffuse without losing definition."
-JUSTINE B.

★★★★★

"My hair is always bouncy, shiny, and smells amazing!"
@JEANI_CORD

★★★★★

"My hair is always bouncy, shiny, and smells amazing!"
@JEANI_CORD

★★★★★

"The first time I used LUS Brands I was shook! I normally style using the LCG method (leave in, cream, & gel)...but I can use only the styler and I'm good!"
@HISPANEEK

★★★★★

"The first time I used LUS Brands I was shook! I normally style using the LCG method (leave in, cream, & gel)...but I can use only the styler and I'm good!"
@HISPANEEK

Our products are
FREE OF:

Our products are FREE OF:

× Sulfates

× Silicones

× Parabens

× Propylene Glycol

× Phthalates

× Paraffin

× DEA

× Mineral Oil

× Gluten

× Synthetic Dyes

× Sulfates

× Silicones

× Parabens

× Propylene Glycol

× Phthalates

× Paraffin

× DEA

× Mineral Oil

× Gluten

× Synthetic Dyes

All of our products have been dermatologist tested & approved.
Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin!

Curly hair simplified.

After spending 20+ years layering product after product on her hair in an endless chase for 'perfect curls,' our founder decided there had to be an easier way!