first...
Start With The Basics
The 3-step system
Cleanse, Condition, Style… Done! This is everything you need for the simplest wash & style routine.
Curly Hair Simplified ®
We were fed up with brands telling us curly hair was a problem to be fixed, and that they had 100+ products to solve that problem. We wanted to love our own natural curls (not fix them) and also simplify our routines. When we couldn’t find what we were looking for on the shelves, we made our own.
How it Works
then...
Boost Ur Routine
The BLACK LABEL COLLECTION
A collection of products carefully formulated to complement our iconic 3-Step System. Target your specific hair concerns or just reach your #hairgoals faster.
Not sure where to start?
Take Our Curl Quiz!
All curls are unique. Our 3-Step System comes in Wavy, Curly, & Kinky-Coily so you can choose your perfect match!
Shop By Category
- 3-STEP SYSTEM
- BLACK LABEL
- SETS & BUNDLES
- ACCESSORIES
Save $6.25
Save $6.25
Save $5.50
Save $8.00
Save $9.75
Save $8.75
Save $5.00
Save $26.75 Free Shipping
Save $15.00
Save $20.50
Save $21.25
Save $15.00
Save $15.00
Save $3.75
Save $3.75
Save $3.75
Save $6.25
Save $3.75
Save $1.25
Save $1.25
Loved by 1.5+ million curlies, worldwide.
Love Ur Curls In The Press
